Build the woman you are actually talking to—specific enough to guide every decision that follows.
The Person I Talk To
Output: Brand Build 01 · Audience profile
Help me build a specific, useful audience profile for my brand.
I will share what I know about the woman I want to reach, including her life, goals, frustrations, experience and what she has already tried.
Ask me follow-up questions one at a time. Do not reduce her to demographics or invent pain points because they sound marketable.
When we are finished, organize the result into:
• Who she is
• What she is trying to build or change
• What her real life looks like
• What she is struggling with
• What she has already tried
• What she is tired of hearing
• What she thinks the problem is
• What I believe the deeper problem is
• What she actually wants
• A final paragraph beginning: “She is the woman who…”
Use only information I provide. Flag assumptions instead of presenting them as facts.
02
The Engine
Turn expertise into a point of view people can recognize—not another pile of correct information.
Build the Point of View
Output: Brand Build 02 · What I believe
Help me uncover and organize my Brand Point of View.
I will give you my audience profile, experience, opinions, frustrations with my niche and ideas I keep returning to.
Ask me questions one at a time to uncover what I genuinely believe, what common advice I disagree with, what I want my audience to stop believing and what I want her to believe instead.
Do not manufacture controversy or make my opinions more extreme. Do not give me generic values such as authenticity, freedom or empowerment unless I explain exactly what they mean to me.
Create:
• 5–10 core beliefs
• Advice or assumptions I challenge
• What I want my audience to stop believing
• What I want her to start believing
• Recurring themes I can return to in content
Use my language wherever possible and flag any belief that could belong to almost anyone in my niche.
03
Build the Person
Build the human layer—the ordinary details, stories and boundaries that make information belong to somebody.
The Person They Get to Know
Output: Brand Build 03 · Human layer
Help me build the human layer of my brand using only information I genuinely want to share.
I will tell you about my everyday life, personality, interests, history, current season, experiences that shaped me and boundaries.
Ask follow-up questions one at a time. Do not manufacture vulnerability, turn trauma into content or assume every personal detail needs a business lesson.
Create:
• A concise personal or character profile
• Everyday details people can gradually recognize
• Recurring interests and environments
• Experiences that shaped how I think
• Stories I may want to tell
• Clear topics or details that remain private
• 20 connection-content ideas based only on what I provided
Some ideas should simply let people know me. Do not force every idea into inspiration, teaching or selling.
04
Voice Tune-Up
Teach AI how you actually communicate—and build a filter for the moments it wanders off wearing somebody else’s personality.
Build the Voice Guide
Best with real texts, captions, emails, Threads or transcripts
I want you to help me build a detailed Brand Voice Guide based on how I actually communicate.
I will provide examples of my natural writing along with information about my personality, point of view, audience and communication preferences.
Analyze the samples for patterns in sentence length, rhythm, vocabulary, humor, directness, warmth, storytelling, punctuation, profanity, emotional range and how I make a point.
Do not create a new personality for me. Do not automatically make my writing punchier, sassier, more inspirational or more provocative. Your job is to identify and preserve what is already distinctive about the way I communicate.
Ask me follow-up questions one at a time whenever you need more information.
Create a Brand Voice Guide containing:
• Overall voice description
• Sentence and pacing preferences
• Humor style
• Vocabulary and recurring language
• Profanity guidelines
• Emotional range
• How I sound when teaching, connecting, selling and challenging an idea
• Words, phrases and tones to avoid
• 10 specific writing rules AI should follow
Use examples from my own writing rather than inventing catchphrases.
The Voice Check
Run after AI drafts content
Review this draft against my Brand Voice Guide.
Do not rewrite it yet. First identify exactly where the draft stops sounding like me. Flag generic language, clichés, unnecessary explanations, forced humor, vocabulary I wouldn't use, changes in rhythm and anything that could easily belong to another creator in my niche.
Then suggest specific changes that would bring it closer to my natural voice while preserving the original meaning.
Do not make it more dramatic simply to make it more engaging.
05
Build the World
Make the identity visible through environments, wardrobe, objects, textures, light and recognition cues.
The Visual World
Output: Brand Build 05 · Visual direction
Help me turn the brand I've already developed into a cohesive visual world.
I will provide my audience profile, Brand Point of View, personal or character profile, Brand Voice Guide and my answers to the visual exercises.
Your job is not to redesign my personality or choose a trendy aesthetic. Build the visual direction from the identity I've already established.
Identify recurring environments, wardrobe, objects, colors, textures, lighting, camera style and visual details that naturally reinforce this person and brand. Avoid generic influencer imagery unless it genuinely fits.
Create a Visual World Guide containing:
• Overall visual feeling
• Core color palette
• Textures and materials
• Primary and secondary environments
• Wardrobe direction
• Recurring objects
• Lighting and camera style
• 3–5 recognition cues
• Visual elements to avoid
Explain briefly how each choice connects to the identity already established. Do not introduce contradictory details.
Master Image Prompt
For a consistent AI character across changing scenes
Using my Visual World Guide and character details, help me create a reusable master image description for my AI character.
Preserve the character's approximate age, facial characteristics, hair, body proportions, distinctive features and overall visual identity while allowing wardrobe, expression, location, activity and camera angle to change.
Separate fixed character details from variables I can change for individual scenes.
Do not make the character younger, more conventionally attractive, more glamorous or more stylized than I've specified.
Then create five test scenes in different environments from my Visual World Guide so I can test whether the character remains recognizable across settings.
06
Assembly
Turn the work into a profile that tells the right stranger where she is and what to do next.
Profile Build
Uses Brand Build sections 01–05
Using my completed Brand Build, help me assemble my social media profile.
Do not invent a new positioning strategy or replace the identity I've developed. Every recommendation should come from the audience, point of view, personality, voice and visual world I've defined.
Help me develop:
• Username ideas if needed
• A clear name field
• Profile-photo direction
• Three bio options
• One primary profile CTA
• A simple link-page hierarchy
• 3–5 useful Highlights
• Three pinned-post concepts
For the bios, prioritize clarity and specificity over cleverness. Avoid generic empowerment language unless it appears naturally in my Brand Voice Guide. Do not cram every keyword, offer or qualification into the bio.
Explain briefly how each option connects to my existing Brand Build.
Five-Second Audit
Attach a profile screenshot and your completed Brand Build
Audit this profile as though you are seeing it for the first time.
Compare what is visible in the screenshot with my intended audience, positioning, personality, voice and visual identity.
Tell me what a stranger could reasonably understand within five seconds without relying on information that isn't visible.
Identify:
• What is immediately clear
• What is confusing
• What feels distinctive
• What feels generic
• What appears visually inconsistent
• What next action seems most obvious
Do not recommend changes simply for optimization. Recommend a change only when you can explain the specific problem it would solve.
07
Content Engine
Give content one job: get the right stranger to stop, give her a reason to stay, or give her somewhere to go.
Growth Content
Job: get discovered without becoming generic
Using my audience profile, Brand Point of View and Brand Voice Guide, help me generate 15 growth-content concepts.
Each concept should introduce a specific problem, belief, frustration or observation that a stranger in my intended audience could immediately understand.
Build the ideas from my existing beliefs rather than inventing generic tips or manufactured controversy.
For each concept, give me:
• The audience problem or belief
• My point of view
• One strong hook in my established voice
• The single idea the post should communicate
Avoid generic hook formulas unless they naturally fit my voice. Flag any concept that five competitors could post without changing the underlying idea.
Nurture Content
Job: give them a reason to care who said it
Using “The Person They Get to Know” section of my Brand Build, help me identify 15 nurture-content ideas based only on information I've actually provided.
The purpose is to help my audience gradually know me as a person, not simply consume more educational content.
Include a mix of ordinary life, personality, recurring interests, current experiences, personal stories and deeper themes.
Do not manufacture vulnerability or suggest revealing information I've marked private. Do not force every story into a business lesson, inspirational takeaway or sales transition.
For each idea, tell me what small piece of me the audience gets to know. Keep the ideas consistent with my Brand Voice and Visual World.
Conversion Content
Job: give trust somewhere to go
Using my audience profile, Brand Point of View, Brand Voice Guide and the real evidence I provide, generate 10 conversion-content concepts for my offer.
Do not invent testimonials, results, customer experiences, urgency, scarcity or claims. Use only evidence I explicitly provide.
Each concept should focus on one specific problem, objection, result, belief shift or piece of evidence.
For each concept, give me:
• The problem being addressed
• The evidence available
• The belief shift
• The core content angle
• One CTA
Keep the selling voice consistent with the rest of my brand. Avoid generic sales phrases unless they naturally appear in my Brand Voice Guide. Do not exaggerate what the evidence proves.
Master Content Prompt
Variables: [JOB], [TOPIC], [IDEA]
Use my complete Brand Build as the source of truth for this content.
Before generating ideas, consider my audience, Point of View, personal or character profile, Brand Voice, Visual World and current offer.
Do not default to generic social-media advice, trending hook formulas or a personality that isn't documented in my Brand Build.
I want to create a [GROWTH / NURTURE / CONVERSION] post about [TOPIC].
Its primary job is: [JOB].
The one thing I want my audience to leave thinking is: [IDEA].
Help me develop three distinct angles that could only reasonably come from the brand I've built.
Before writing the final content, explain which part of my Brand Build each angle comes from.
If there isn't enough information to create something specific, ask me questions rather than inventing a perspective.
08
The Road Test
Review signals across 30 days and change the smallest part the evidence has actually earned.
30-Day Diagnostic
Attach the Brand Build and tracked results
Help me review the first 30 days of this brand using the evidence I provide.
Do not assume an individual high- or low-performing post proves the strategy is working or failing. Look for patterns across the full period.
Compare the results with the intended audience, positioning, Point of View, voice, visual identity and purpose of each piece of content.
Separate your analysis into:
• What appears to be working
• What does not yet have enough evidence
• What appears to need adjustment
• What should remain unchanged for now
• Questions the current data cannot answer
For each recommended change, identify the evidence supporting it and the smallest reasonable adjustment I could test next.
Do not recommend rebranding, changing my niche, rebuilding my content strategy or adding more content simply because results are still small. If the evidence isn't strong enough, say so.
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The Final Build
Pull the strongest decisions into one operating manual you—and AI—can actually use.
Build the Master File
Uses completed work from all eight Bays
Using only the information from my completed Brand Build, create one concise Master Brand Build File I can use as the source of truth for future AI-assisted work.
Do not invent, improve or add details I have not provided. Preserve my actual point of view, personality, language and boundaries rather than making them more marketable.
Organize the document into:
1. Audience
2. Positioning
3. Core Beliefs / Point of View
4. Personal or Character Profile
5. Brand Voice
6. Visual World
7. Profile + Offers
8. Content Engine
9. Brand Boundaries / Things to Avoid
10. Current Business Goals
Remove repetition but preserve specific details that make the brand distinctive.
Clearly label information that may change over time—offers, links, goals and metrics—separately from the core brand identity.
If different sections appear contradictory, flag the contradiction instead of deciding which version is correct.
Do not create new catchphrases, opinions, stories or personality traits.